ST JOHN'S WOOD... CHEERS
Creating a showcase for all future stores with St John's Wood revealing the new company logo.
The store is full of new innovation with the key focus around the tasting table.
Evolution from grape to glass
MY INVOLVEMENT IN A NUT SHELL
Audit of existing service communication
Create a brand personality
Logo refresh
Design look and tone of voice
Create a distinctive iconic language
Re-plan store to new messages
Promotional design
Traditional
Wine at the first stage of wine making
Not clear that its grapes at a glance
Emotional
Wine ready to enjoy
Tasting
Good times
Easily understood at a glance