CREATING A TRULY ORGANIC LOOK
New positioning that is so much more than food.
Cracked food services commissioned frasers to reposition Chartwells and simplify their multi complex layers as well as their many food outlet sub brands.
The umbrella brand united the individual offers under one organic brand element that represent the source of where the food comes from. All the white label food offers where pulled back into to new positioning.
MY INVOLVEMENT IN A NUT SHELL
Brand positioning
Brand identity
Communication materials
From this
to this
Brightening children’s lives and lighting up their young minds. Creating a positive relationship with food.
Growing relationships and partnerships, helping to fuel minds and the future workforce. Creating opportunities and enhancing the student experience.
A sea of inspiration, creating memorable experiences with food to fuel student studies and maximise their potential
Sowing the seeds for a lifetime of health and well-being. Respectful of heritage and tradition but with an eye to the future and the natural environment.