Pre Bunnings warehouse acquisition
CREATING A TRULY HELPFUL HOMEBASE
Creating a more helpful in-store service proposition.
The considered placement and permanent application of each message helped to reinforce the sincere and helpful sentiment behind each statement.
BEFORE
The store was a sea of randomly places POS all shouting conflicting messages
SOLUTION
A much more considered message placed at the right point of the customer journey
MY INVOLVEMENT IN A NUT SHELL
Audit of existing service communication
Created a new customer journey experience
Design look and tone of voice
Test concept on materials
Re-plan store to new messages
Oversee test store
Design principle guidelines